Meaning : Click Through Rate
Category : Internet / Computers
Sub Category : Monetization
What does CTR mean or stand for?
Most websites nowadays as well as applications and online videos place ads on them to generate revenue.When users click on them,the website owner gets a comminsion from the advertiser.The number of times an advertisement receives clicks versus how many times it is displayed (impressions) in a stipulated time is the CTR which is shown as a percentage.
CTR could also mean how many times a webpage is clicked on when it appears in the Google search results versus how many times it is displayed.